Why It’s Time For A Change
It is so easy to blame the bad economy nowadays that its almost expected that your business is going to do horribly. Just because everyone around you is doing poorly gives you an excuse to suck too right?
Well, the past 6 months has been sort of a struggle for us. With the decreased US economy, less spending and the decline of the US Dollar, things could have been a bit better. It wasn’t even that we weren’t producing top notch quality work, companies were cutting their marketing budgets and just not spending as much any more (see, thats an excuse).
As we began to see the flaws within our business, the sooner we began to see the need to prepare ourselves for the unexpected (such as the US dollar tanking). In order to stay on top of the game, we knew that we had to change and that we had to diversify our portfolio and invest in starting up a few local Philippine companies.
John Carlton states that the biggest problem that you can have is that you are making money. When you are making money, you no longer have that hunger and drive and you fail to capitalize on market change in events.
Fortunately, we began to notice this at the begining of the first quarter and we have made some changes since.